# Plainweather Skin — short-form video generation brief

## Master

- Title: Your skin does not need another hobby
- Runtime: 34 seconds
- Format: 9:16 vertical, 1080 × 1920, 24 fps
- Look: photorealistic editorial footage; cool grey morning daylight; pale limestone bathroom shelf; softly fogged shower glass; fine natural grain
- Pace: calm and exact; real-time hand movement; no speed ramps or trend transitions
- Audio: bathroom room tone, bottle set-down, cap click, one pump; no music required

## Non-negotiable continuity

Use the supplied Plainweather references for every clip. Keep exactly three products: a chalk-white cleanser tube, a frosted smoke-grey serum bottle with a mineral-green pump, and a low off-white porcelain cream jar with a mineral-green lid. Preserve the Plainweather logo, product proportions, label placement, mineral-green and muted-clay details, limestone shelf, and fogged glass. Keep the film product-only: no founder, face, body, or hands. Do not add bottles, botanical props, laboratory glassware, towels, candles, water splashes, glossy spa lighting, subtitles, or invented label text.

## Voiceover

“Your skin does not need another hobby. Ours does three jobs: wash without the squeak, add back what the day takes, and seal it in. Three steady steps. Then get on with your morning.”

Delivery: low, conversational, unhurried, and matter-of-fact. No commercial smile in the voice.

## Clip A — 0:00–0:07

Static 50 mm close shot of the three Plainweather products on the limestone ledge after a shower. Condensation moves slowly on the glass. Hold the exact product arrangement and use a very slow camera push. Keep the full logo lockup visible in the upper-left social safe area.

On-screen copy: “Your skin does not need another hobby.”

## Clip B — 0:07–0:16

Three product close-ups on the same limestone ledge: cleanser cap and soft-touch tube, serum pump and smoked glass, cream jar and matte green lid. Use one hard cut per product and the same slow camera direction throughout. No person or hands in frame.

No on-screen copy.

## Clip C — 0:16–0:27

Overhead macro sequence on the cool-grey ceramic tile. Show exactly three textures in order: milky cleanser ribbon, translucent serum gel, dense cream swoop. One slow camera drift from left to right. Give each texture roughly three seconds; no floating labels or arrows.

On-screen copy, one word at a time: “WASH.” then “HOLD.” then “SEAL.”

## Clip D — 0:27–0:34

Return to the complete bathroom-shelf arrangement. Use a quiet side-to-front camera move and hold on cleanser, serum, and cream for the final two seconds. Preserve the Plainweather lockup in the upper-left safe area. No person or hands in frame.

End copy: “Three steady steps. Then get on with your morning.”

## Edit notes

- Use hard cuts motivated by hand movement; no dissolves.
- Keep copy in the brand’s condensed uppercase utility style, charcoal on light footage.
- Leave at least 10% clear space at the top and bottom for platform UI.
- Export a 34-second master, a 15-second cutdown using Clips A, C, and D, and a silent 6-second loop from Clip D.